Johanna Zmud, Director, National Office, Texas A&M Transportation Institute

Johanna Zmud, Director, National Office, Texas A&M Transportation Institute

zmudJohanna Zmud (Washington, DC) has spent her professional career in the transportation research sector. Starting in 1987, and for the next 23 years, she was a co-founder and president of NuStats, LLC, a survey science consultancy based in Austin, Texas. During this time, she served as a founding board member of the Central Texas Regional Mobility Authority. NuStats, under her leadership and innovative focus, became the largest producer of data on urban travel behavior in the U.S. In the early 2000s, she co-founded a related firm, GeoStats, serving as a managing director. GeoStats developed technology solutions for measuring and monitoring personal and vehicle movements. After selling NuStats to a global leader in mobility software in 2010, Johanna joined the RAND Corporation, a public policy think tank. Working from Washington, DC, she served for four years as Director of RAND’s Transportation, Space, and Technology program. Much of her focus while at RAND was on policy research activities in China and Europe. In 2014, she joined the Texas A&M Transportation Institute’s leadership team as a Director of the Washington, DC office. At TTI, she continues her cutting-edge research activities in the socio-demographic, cultural, psychological determinants of travel demand. She also works at the intersection of mobility, technology, and policy, studying future transport technologies, autonomous vehicles, and big data issues such as privacy and cybersecurity. Johanna is internationally recognized for her leadership in transportation research. She has served two-terms as co-chair of the International Steering Committee for Travel Survey Conferences and on BMW’s Global Mobility Monitor Network. She also has held and holds numerous leadership positions with the Transportation Research Board of the National Academies of Science. She holds a Ph.D., in communications research and technology policy from the Annenberg School for Communication of the University of Southern California.