Hila Oren is the Founder and CEO of Tel Aviv Global & Tourism, a company affiliated with the Tel Aviv-Yafo Municipality which works to elevate Tel Aviv’s global standing. Ms. Oren is an expert in urban development and in identifying a city’s economic strengths in order to leverage its financial, digital, travel-related and creative forces. Ms. Oren initiated and is currently leading the Tel Aviv Startup City Vision, a municipal strategy to draw investors, entrepreneurs, tourists and students to Tel Aviv to advance the continued growth of the city and in particular of its startup ecosystem.
Since Ms. Oren assumed her current position, Tel Aviv’s global standing has been significantly elevated. Today Tel Aviv is mentioned in the same breath with global cities such as Berlin, Barcelona, London, Tokyo, Paris and New York, with the city on track to become one of the leading 20 cities in the world. The city’s startup ecosystem has been ranked as second only to that of Silicon Valley.
Prior to her tenure as CEO of Tel Aviv Global, Ms. Oren held positions as General Director of the Tel Aviv Centennial Administration, Director of Tourism Operations for the Society for the Protection of Nature in Israel, CEO of the Municipal Cultural Company Ltd in Shoham, Israel and CEO and Managing Partner of Hofesh Ltd, a private company.
Ms. Oren is a PhD Candidate in the Department of Geography at Haifa University, where she is conducting research on the global branding of Tel Aviv. She holds a BA with Honors in Education from Tel Aviv University and an MBA from Tel Aviv University, with a focus on entrepreneurship.