Bruce Simpson Bruce is a leader of McKinsey’s Aerospace and Transportation Practices. He also convened McKinsey’s Global Operations Practice. Bruce helps public and private sector clients in the Aerospace and Transportation sectors resolve a range of topics. These include:
Helping airports resolve congestion and other operational issues
Assisting aircraft OEM’s and suppliers reduce product development lead times, and improve operational performance
Helping build “smart cities” and developing alignment across multi-stakeholder groups on complex issues in the public and private sectors
A leader of several sectors, Bruce is an advocate for Canadian competitiveness, improving Canada’s links to Asia, public sector productivity, and the importance for private sector companies to build successful CSR strategies.
Originally from Scotland, Bruce has lived in the United States, Switzerland and France, and has been based in Toronto since 2000, where he also led our Canadian Practice for seven years before assuming his global leadership roles.
He was educated in the United Kingdom, and the USA. His degrees include an MBA from the Wharton School and Masters in International Studies from the Joseph H. Lauder Institute at the University of Pennsylvania. He also has two law degrees from the University of Cambridge, England.
Prior to joining McKinsey in 1986, he worked in brand management for Procter & Gamble. Bruce serves as a board member for the Trans-Canada Trail, Human Rights Watch, and Catalyst Canada.
The son of arctic explorers, Bruce was awarded a Churchill Medallion by the Queen for exploration in China. He was a professional ski racer, and is still a keen sea-kayaker in the Arctic.