Brad Ferguson, President and CEO, Edmonton Economic Development

Brad Ferguson, President and CEO, Edmonton Economic Development

Brad Ferguson is the President & CEO of Edmonton Economic Development Corporation (EEDC) responsible for the promotion of this Canadian economic powerhouse. Tasked with transforming Edmonton’s brand from industrial to entrepreneurial, Brad drew on his Procter & Gamble background and entrepreneurial roots to fundamentally change how the local community (the city’s real marketing department) talks and feels about their city. Responsible for investment, business, tourism, conference, event and talent attraction, EEDC’s conglomerate model allows it to compete against top tier cities, and has outperformed every jurisdiction in Canada in terms of job, talent and GDP growth over the past five years. A storyteller at heart, Brad will share the inner workings of Edmonton’s award-winning journey in place marketing that has people across North America looking north.